3 – at the start of the '3 XMas Edition' with the Mi Smart Band 4 as a gift

25 November 2019 | Roberto Bracco

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on air on TV the new Christmas campaign of the brand 3, which features the two testimonials Giorgio Chiellini and Madalina Ghenea. At the center of communication, the initiative that allows you to get the 'Mi Smart Band 4' as a gift, by purchasing an Xiaomi smartphone with 3.3 xmas editionIn this spot, Giorgio and Madalina walk in the city center and, with their Xiaomi smartphone, take pictures of the streets decorated with Christmas lights and the people they meet. With each click, as if by magic, a luminous trail makes the new 'Mi Smart Band 4' appear on the wrist of passersby. zero, the 'Mi Smart Band 4' as a gift. The new 3 spot programmed, in 30 and 15 second formats, on the major national TV networks and a video campaign on the Web is also planned.FOLLOW US ON
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