3 Xmas edition with Xiaomi and Mi Smart Band 4 as a gift

The brand's new Christmas campaign is on air on TV, with the two testimonials as protagonists Giorgio Chiellini and Madalina Ghenea. At the center of the communication, the initiative that allows to have the ‘Mi Smart Band 4’, Buying a smartphone Xiaomi with 3: a proposal that reinforces the brand's positioning as a leader in technological choices and as a reference point for innovative solutions, in which the quality of services is combined with the best devices.

In this spot, Giorgio and Madalina walk in the city center and, with their Xiaomi smartphone, take pictures of the streets decorated with Christmas lights and the people they meet. With each click, as if by magic, a luminous trail makes the new ‘Mi Smart Band 4’ appear on the wrist of passers-by.

This Christmas, in fact, the initiative "3 XMAS EDITION'Expects, at the purchase of an Xiaomi smartphone with zero advance, the ‘Mi Smart Band 4’ as a gift.

The new spot 3 is scheduled, in the 30 and 15 second formats, on the major national TV networks and a video campaign on the Web is also planned.