Female elegance is at the center of Damiani’s new campaign, told through the glimpses of the Italian symbol cities. The jeweler of Valenza is accompanied, in his path, by the model and actress Madalina Ghenea, chosen as the brand’s new testimonial.
The shots immortalize the Mediterranean beauty of Ghenea, immersed in contemporary settings that wink at the masters of Italian cinema: Fellini, De Sica and Rossellini. A return to the times of Sweet life to celebrate 95 years of activity of the maison, founded in 1924 in Valenza, in the Piedmont goldsmith district, by Enrico Damiani.
“This year we celebrate an important milestone and we are getting closer to our centenary: I am proud of how over time we have managed to grow, from an Italian family business to a Group managed by the third generation of a family that still remains deeply linked today to their territory ”commented Guido Damiani. “Being a family is very important and it is even more important knowing that you are the only Italian high jewelery brand still in the hands of the heirs of the founder. We have grown respecting always those values of excellence, deep attention to detail and unmistakable style that are in our DNA and with a great passion … This campaign celebrates just this: Italianity, our key value, which has allowed us to be among the exporters of Made in Italy in the world “, he concluded.
In this special “Grand Tour”, the protagonist interprets the brand’s creations through a classic and disruptive femininity, sophisticated and engaging, statuesque and welcoming. We pass from the Milanese places, Galleria Vittorio Emanuele and Teatro alla Scala, to the Venetian ones, such as Piazza San Marco and the Basilica of Santa Maria della Salute, to conclude with the natural landscapes of Liguria and the exclusive locations of Portofino and Camogli.
In the campaign, Madalina Ghenea wears the jewels of the D. Icon, Eden, Margherita, Metropolitan, Belle Epoque, D. Side and Minou collections. There will also be space for the High Jewelery creations, with the Vulcania, Emozioni, Mimosa and Notte Di San Lorenzo lines.
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