Giorgio Chiellini and Madalina Ghenea challenge each other with shots in the new spot 3

Wind Tre is back on air and online with a new brand 3 commercial, in which Giorgio Chiellini e madalina Ghenea they face each other in “shots” of photos. In the movie, the two testimonials compete to establish who will be able to make the most of the features of the new top Samsung smartphones: Giorgio uses his Galaxy S10, Madalina a Galaxy S10 + model. The thrilling “techno-challenge” begins and ends inside one of the 3 stores, the network of brand 3 stores. Between a posing shot and a moving one, the photographic duel, in the end, will have only one winner. At the heart of communication, the offer that 3 dedicates to the new Samsung Galaxy S10 and S10 +, available with zero advance and with Kasko service included, in combination with the “Free Power” solution, which also allows you to change smartphones without additional costs. The two top smartphones are equipped with Infinity-O display with Dynamic AMOLED technology, for an extremely defined content display and a wider range of colors. The Samsung Galaxy S10 and S10 + have, respectively, four and five high-quality cameras, with an ultra-wide angle lens that allows you to always capture the whole scene, even in panoramic shots. The spot is programmed, in the 30 ” and 15 ” formats, on the major national TV networks, and in the 15 ”format, sui main internet sites.


  • Directed by: Matteo Bonifazio
  • Agency: WHAM
  • CdP: The Family
  • Musica: Calvin Harris, Rag’n’Bone Man – Giant