Madalina Ghenea is the protagonist of the new advertising campaign for the Maison di Valenza, the excellence of Made in Italy jewelery.
Madalina Ghenea and the celebrity endorsement of the new campaign Damiani, which this year celebrates 95th anniversary of the brand. A tribute to feminine elegance and to the most important cities in Italy, through Damiani's creations, the artisan of Valenza become world jewelery leader.
Madalina Ghenea for Damiani
The brand, to celebrate i 95 years of the company, choose to pay homage to the Belpaese and its innumerable beauties that have always inspired high jewelery creations, together with the extraordinary beauty of the model Madalina Ghenea.
For the campaign, the lines of High Jewelery Of with, in ceramics, diamonds and gold, Eden from the sinuous shape of a snake, Daisy inspired by the first Queen of Italy and Metropolitan that pays homage to the Belle Epoque, they are skillfully enhanced by the model's elegance and femininity.
To accompany the Damini collections, exceptional sceneryand and iconic places of the Sweet life Italian as Galleria Vittorio Emanuele, the Teatro alla Scala, Piazza San Marco and exclusive locations such as Portofino and Camogli.
For me it is a dream to be the new testimonial of Damiani: a historic brand of Made In Italy that has won so many Oscar of Jewelery and has always chosen icons of style and great talent for its campaigns. Damiani is a brand in which I have always recognized myself and in fact the jewels of the Maison have accompanied me during the most important occasions of my career and my life
Damiani, the high Italian jeweler
Damiani is a trademark of high jewelry all Italian, founded by the goldsmith Enrico Damiani to Valenza, in the province of Alessandria, in 1924. Born as one small goldsmith shop, the brand has confirmed itself as an industry leader, one of the most prestigious companies of Made in Italy tradition in the world, still managed by the third generation of the great Damiani family.
Being a family is very important and even more so knowing that you are the only Italian Alta Gioielleria brand still in the hands of the founder's heirs. We have grown by always respecting those values of excellence, deep attention to detail and unmistakable style that are in our DNA and with a great passion … This campaign celebrates precisely this: Italianness, our key value, which has allowed us to be among the exporters of Made in Italy in the world