Naples set of the Vanitas campaign with Madalina Ghenea

Once again the streets of Naples are chosen as the backdrop for an advertising campaign concerning the most famous Made in Italy sector in the world, fashion. For the second year Vanitas chooses the enchanting scenery of its city and reconfirms the scenography of the 2016/17 advertising campaign with a new splendid testimonial, already admired by all during the last Sanremo festival. Madalina Ghenea, an internationally renowned Romanian model, is in fact the new face of the Vanitas woman and will represent, thanks to her elegance, sensuality and passion, the entire concept of the Vanitas brand.

The shots are the work of the photographer Marco Falcetta who will capture not only the look and beauty of the splendid testimonial but also that of the people of Naples, who dreams of one day being able to wear one of the wonderful creations of the Vanitas brand.

This year Ghenea will have to interpret the creations of MariaRosaria Cacciapuoti in a fascinating photo shoot on the road among the alleys of the old town, the walk in San Gregorio Armeno and in the Church of San Lorenzo. combination of the Sacred and the Profane.

A decidedly impressive theme for the Vanitas stylist who this year has decided to present a collection in step with the times that, while respecting the classic Italian tradition of marriage, lets us consciously enter modern infiltrations that make the maison's genre and style unique. which for years has been a certainty in Italian fashion.

The Ghenea will be accompanied in this new adventure by her boyfriend Matei Stratan, the 32-year-old Romanian millionaire and for the first time wearing the white dress in his presence. In these days Naples will be for the Romanian model and her partner their love nest … whether it is an omen or a wish we do not know but surely the Ghenea in a wedding dress will be a pretty sight.

Wednesday 14 September 2016, 21:49