on air the Christmas commercial with Giorgio Chiellini and Madalina Ghenea

The Wham agency with production of Buddy Film signs the new commercials

The brand's new Christmas campaign is on air on TV, starring the two testimonials Giorgio Chiellini and Madalina Ghenea. At the center of the communication, the initiative that allows you to have the ‘Mi Smart Band 4’ as a gift, by purchasing an Xiaomi smartphone with 3.

In this spot, the two testimonials walk in the city center and, with their Xiaomi smartphone, take pictures of the streets decorated with Christmas lights and the people they meet. With each click, as if by magic, a luminous trail makes the new ‘Mi Smart Band 4’ appear on the wrist of passers-by.

The new spot 3 is scheduled, in the 30 and 15 second formats, on the major national TV networks and a video campaign on the Web is also planned.

3: on air the Christmas spot with Giorgio Chiellini and Madalina Ghenea


Music: Arianna – Bella Vita feat. Shaggy
Directed by: Matteo Sironi
Agency: Wham
CdP: Buddy Film
Post Production: Band