The new series of Winx on Rai Yoyo is coming, confirming itself as the leader of the "specialized" audience

The eighth clear series of the Winx has arrived since 29 July on the Rai Ragazzi management channel

They return to fly Winx with their flapping of wings and, thanks to their brilliant adventures, the listening of continues to fly Rai YoYo, the Rai Ragazzi management channel at the service of children. In the season just ended (2018-19) Rai YoYo confirmed itself as a leader among digital networks in the time slot that goes from 7.00 to 22.00, reaching the second place among the specialized channels of each platform and establishing itself in ninth place among the national channels, with a share of 1.4% and average 181,000 viewers. Between the four and fourteen years Rai YoYo is the second most watched national network, with 7.3% share, while for the target audience, children between four and seven years, reaches the first position with 13.8% of share (+ 0.8% compared to the previous season).

In the year of the celebrations for the fifteenth anniversary of the Winx, after the celebrations at the Giffoni film Festival with the girls of yesterday and today, arrive on TV in clear with the last chapter of the saga. From Monday 29 July at 6.15 pm they arrive on Rai Yo Yo with the new episodes of the eighth season, “Winx Club 8 ". The animated series created by Iginio Straffi and coproduced by Rainbow and Rai Ragazzi, has become, year after year, an international success distributed in over one hundred countries in the world. The six protagonists Bloom, Stella, Flora, Aisha, Musa and Tecna, thanks to their magical powers and the universal values ​​that reproduce themes such as friendship, generosity and commitment, have accompanied the growth of millions of small women. One of the spearheads of Rai Ragazzi that won the hearts of many children conveying positive messages, attesting Rai YoYo among the channels in pole position among the youngest.

Among the other most viewed titles this season, again on Rai YoYo, we highlight "44 cats ", the animation series created again by Igino Straffi, which has won over both young and old. It is the first pre-school production of the group Rainbow, realized in collaboration with the Antoniano of Bologna and Rai Ragazzi and mixes music and edutainment with a very high quality animation. The cartoon deals with issues such as diversity, tolerance and solidarity. Inspired by the famous song of the Zecchino d'Oro, starring Lampo, Milady, Pilou and Polpetta, four cat musicians who observe the world of man from their point of view.

The co-production, broadcast from November 12th in the range between 7.00 pm and 8.00 pm, recorded one of the best results for Rai YoYo, with an average of 328,000 viewers, with a 1.8% share, which reaches the best 16.3% goal among children aged 4 to 7 years. The first episode achieved the record result of 527,000 viewers, with a 2.7% share and a 21% share on the target between 4 and 7 years, making it the best audience for the network in the 2018-2019 season.