The new spot of 3 with Madalina Ghenea and Giorgio Chiellini

I am Madalina Ghenea and Giorgio Chiellini the testimonials of the new Christmas commercial created by the operator 3.

3 new spot logo
3 Italia presents the new Christmas communication

Directed by Matteo Bonifazio, in the short video we see the charming Romanian model entering a 3 Store center and while everyone is fascinated by his bearing, Giorgio Chiellini seems only conquered by the new smartphone Iphone XR, engaged in watching a football match.

The objective of the commercial is obviously to introduce viewers to the new FREE offer with unlimited minutes and up to 60 Gigabytes combined with new smartphones. FREE also allows customers 3 to have a top smartphone with zero advance and KASKO included. Included in the price the possibility of changing your device without additional costs.

This new promotion is part of a group of offers proposed by the operator for the Christmas period, officially started from Monday 19th November.

The Family produced the ad that, in addition to being directed by Bonifazio, is also accompanied by the song "Lash Out" by Alice Merton.


  • ALL-IN Power: offer can be activated at a cost of 6.99 euros per month with unlimited calls to all and 60GB of mobile internet, including the Giga Bank option and the free 6-month Apple Music service. If activated together with the Super Fiber promotion, users will receive unlimited bonuses for mobile surfing as a bonus.
  • FREE Master: offer with unlimited minutes to all national 30GB internet numbers in mobile and full support to GIGA Bank. The offer can become modular thanks to the combination of a smartphone in the price list, which will in turn guarantee a series of promotions based on the model chosen.
  • GIGA Boom Music Edition guarantees 100 Gb of navigation to be consumed within 12 months. For new customers, activation will cost € 9.99, charged to the top-up credit. We remind you that the GIGA Boom Music Edition offer can currently be signed only with Power29, The offer is incompatible for new customers with all the ALL-IN and FREE options.

The 3 brand has also launched the new #thechristmasyouwant, entirely dedicated to new offers and promotions, which can be activated from 19 November 2018 until 6 January 2018.

Watch the offers go to Three


Even Wind has proposed a Christmas commercial "with Swing shots" starring Fiorello. In this case the objective of the communication consists of the "100 Giga as a gift" for one year to customers who choose to take out the "All Inclusive" promotion with 20 Gb and unlimited minutes at a cost of 9.99 euros per month. The ad was directed by Sydney Sibilia, on the notes of "Such a night" by Michael Bublè.

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