Tour of Italy with Damiani – Gioiellis

Damiani jewels shine in the images of Italian cities, which see Madalina Ghenea as the protagonist ♦ ︎

Tall, beautiful, brown and with a Mediterranean appeal that does not go unnoticed. A perfect aspect to become the face of a Maison like Damiani: Madalina Ghenea is the protagonist of the new advertising campaign of the Maison of Valenza. A thoughtful choice, but also helped by the natural charm of the model, which has long been the face of the jewelery brand.

Madalina Ghenea with a necklace from the Vulcania collection, high Damiani jewelry
Madalina Ghenea with a necklace from the Vulcania collection, high Damiani jewelry

Madalina Ghenea will celebrate the 95th anniversary of the jewelry brand, founded in 1924. On the eve of the most important birthday, the century of life, the Maison can with good reason be defined as a symbol of the Italian Lifestyle. And the communication campaign has chosen the symbolic scenarios of Milan, Venice and Portofino to match the model's face.

A very talented friend, a "real woman", Madalina Ghenea is the face of our new campaign. Madalina interprets the Mediterranean beauty: a seductive and elegant femininity that recalls the style of the sophisticated and unforgettable divas of the times of the Dolce Vita but also the independence of contemporary women!
Silvia Damiani

Silvia Damiani
Silvia Damiani

Here, then, are the images of Milan with Duomo and Galleria Vittorio Emanuele, in the shopping streets around Montenapoleone, at the entrance to the Teatro alla Scala. In Venice, they are the protagonists in Piazza San Marco with its Art Nouveau cafés, but also in Punta della Dogana where the Basilica of Santa Maria della Salute overlooks the waters of the Lagoon. And then, in the colorful Portofino where the luxury of yachts meets the luxuriant nature of Liguria, with its nineteenth-century alleys where you can ride on a Vespa, the Camogli clubs, the flavors of the cuisine to be enjoyed by the sea.

Damiani, worn by the Margherita collection
Damiani, worn by the Margherita collection

The jewels of the D.Icon collection were chosen for the campaign, in ceramic, diamonds and gold, Eden with the sinuous shape of a snake that wraps and seduces, from the Margherita collection, inspired by the first Queen of Italy, and the Metropolitan collections , the Belle Epoque, D.Side and Minou jewels.

The Damiani camp with Madalina Ghenea, here at the Florian in Venice
The Damiani camp with Madalina Ghenea, here at the Florian in Venice

Alongside the jewels of everyday luxury, high jewelery pieces have also been chosen, with the creations of the Vulcania, Emozioni, Mimosa and Notte Di San Lorenzo lines: unique pieces created to celebrate the beauty of women and their charm, custodians of precious dreams that are revealed in the pure light of diamonds and colored stones.

D.Icon collection in Portofino
D.Icon collection in Portofino

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