Snow-white roofs, lights chasing each other between festively decorated shop windows and living rooms lit by the warm flame of red candles. Gifts, smiles, affections. All of this is Christmas. The most magical time of the year, the period in which even the "unpleasant" shopping tips throw them there, in the midst of the transmission of the heart, become pleasant. There are dozens of commercials on the topic that have been chasing each other in recent weeks TV and some of these were made right at turin. The experience of the Balocco episodic spot signed in 2017 by Daniele Luchetti ("and which was shot in the middle of summer", recalled by the Turin Piedmont Film Commission) has been successfully archived, the image of Giorgio Chiellini intent on taking photos with his smartphone nothing less than the beautiful Madalina Ghenea. This is, of course, the Christmas advertising that 3 made in November under the Mole (production is by Buddy Film of Milan, directed by Matteo Sironi) using the external spaces of piazza Palazzo di Città. The new spot 3 is scheduled in 30 and 15 second formats and is also available on the web. In the dining room of an elegant Savoy apartment, a happy family is about to eat their favorite dessert, the Pandoro Melegatti. Simple feelings, elegant and warm atmosphere, perfect to relaunch the image of the well-known company taken over by Roberto Spezzapria and his son Giacomo one step away from bankruptcy. An important advertising campaign was created under the Mole and designed by Armando Testa to whom Spezzapria wanted to entrust a strategic communication aimed at the revival of the pandoro created by Domenico Melegatti 125 years ago. The filming took place on November 5 inside a house in the Gran Madre area, the production is by the Milanese Bedeschi Film, directed by Matteo Bonifazio.
The new advertisement by MediaWorld dedicated to Christmas which, of course, is depopulating on TV and whose filming was held on 22 and 23 October in via Bricca, via Manzoni, via Boucheron. The storytelling focuses on the exciting moment of the exchange of gifts, on the joy of the faces of those who receive and those who give, of sharing time together during the holidays. The perfectly timed claim reads: "Christmas made especially for me". "MediaWorld is undoubtedly recognized as the first brand to which Italians turn when they choose a new technological product, even before evaluating brands, characteristics and prices – said Giuseppe Cunetta, MediaWorld's Cmdo – of the spot. Our promise, especially at Christmas, is to put people and their emotions at the center, in such a special moment, creating the perfect atmosphere to celebrate a technological Christmas made especially for each of us ". Directed by Marco Missano, the production of Turin-based Little Bull.