Wind Tre, Claudia Erba talks about the 2019 Christmas campaign

Tha Jackal and Wind have just relaunched a new Christmas collaboration that adds up to the other great classic that sees 3 with Chiellini and Madalina protagonists on TV.

Two different TV campaigns, designed to make the most of the commercial proposals of the two brands Wind and 3. With the new Christmas spots, Wind Tre confirms the ‘multibrand’ communication strategy, based on a distinctive positioning for the brands with which the company driven by Jeffrey Hedberg it is present on the consumer market.

The Wind brand, in fact, has always been ‘close’ to families, with simple, smart and accessible to all offers, while 3 is the reference brand for technology enthusiasts, always looking for the most cutting-edge solutions.

“The needs of different targets are matched by differentiated creative formats”, explains Claudia Erba, Brand Communication Director of Wind Tre (pictured). Which adds as “ssame values, but different languages: TV and web become, in fact, complementary means. “

“The Christmas of 3, for example, is ‘tech’, absolute protagonists are the latest generation smartphones and accessories, the identity of the TLC brand, which has always offered bundles capable of combining high quality services with the best devices” .

This fil rouge has characterized, in the last period, all the advertising communication of the brand 3, which makes use of the now close-knit pair of brand ambassadors formed by Giorgio Chiellini and Madalina Ghenea.

Different are, however, the atmospheres evoked by Wind’s Christmas campaign.

The full interview with Claudia Erba continues on